In a market that is predominantly male-centric (and funded), SENIQ fills a need in the outdoor apparel sector by enhancing women’s relationship to the outdoors through fashion-forward designs, engaging in IRL experiences, and in prioritizing movement and connection, not overconsumption. With integrated components like the Trail System kit builder, ReRoute resale program, and a highly visual click-to-cart process, the result is a website that is functional yet inviting, vibrant but unfussy - much like their line of outdoor technical apparel.

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