Client: SENIQ

Since September, I have had the pleasure of working with SENIQ co-founders Tina & Madi to develop a website for the launch of their women’s clothing line this spring. In a market that is predominantly male-centric (and funded), SENIQ fills a need in the outdoor apparel sector by enhancing women’s relationship to the outdoors through fashion-forward designs, engaging in IRL experiences, and in prioritizing movement and connection, not overconsumption.

With integrated components like the Trail System kit builder, ReRoute resale program, and a highly visual click-to-cart process, the result is a website that is functional yet inviting, vibrant but unfussy - much like their line of outdoor technical apparel.

View their first collection and website here. I am so proud of this project and these women!